Embraer . Sustainability In Action campaign

Branding Campaign

During my time at Gravity Global, I worked on a variety of high-profile projects for clients such as Embraer, Airbus, and NASA. One of the most notable projects was a live brief for Embraer's Profit Hunter campaign, which involved designing a new animal livery for their sustainable aircraft, showcased at the Paris Air Show.

My role in this project was to conceptualise and design a unique animal mascot to represent the aircraft as a "Profit Hunter." I chose the wasp as the inspiration for the design. While wasps are often perceived negatively due to their sting, they play a crucial role in the ecosystem, providing pest control, pollination, decomposition, and parasite management. This made the wasp an ideal symbol of sustainability, emphasizing its ecological benefits and aligning with the aircraft's sustainable message.

Collaborating closely with the head of CGI, I used Blender to create and render the design, ensuring it was visually striking and aligned with the campaign's goals. This project challenged me to meet tight deadlines for live briefs, focusing my skills in motion graphics, 3D de- sign, and high-pressure delivery. My experience on this campaign not only deepened my passion for creative design but also showcased my ability to bring innovative concepts to life for global audiences.

Embraer Paris Air Show Advertisement

Embraer is a Brazilian aerospace company founded in 1969, known for manufacturing commercial, executive, military, and agricultural aircraft. Headquartered in São José dos Campos, it is the third-largest commercial aircraft maker in the world after Boeing and Airbus. Embraer’s popular E-Jet series is widely used for regional flights, and it also produces private jets like the Phenom and Praetor, military aircraft such as the A-29 Super Tucano and C-390 Millennium, and crop-dusting planes. With a global presence in over 100 countries, Embraer is recognized for its innovation and efficiency in aircraft design.

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